On Friday, December 1st, the Complexe Majal Berkane for Innovation and Territorial Intelligence hosted a unique cultural event. Cultural stakeholders came together for a "Coffee Talk," an initiative organized by the European Union in Morocco under the EU Jeel جيل connect project. This event brought together a dynamic group of young people and cultural associations.
The central theme of this gathering was the cultural industry, a topic that generated great interest among the participants. Throughout the day, exchanges were rich in ideas and shared experiences, highlighting the importance of culture and its industry in the development of nations as well as their economic and social growth.
Discussions were led by key players in the cultural industry, who shared their inspiring journeys and the challenges they have faced. These testimonies offered valuable insights into the different facets of this dynamic industry, highlighting both its opportunities and challenges.
Young participants, true agents of change, also had the opportunity to speak and share their innovative perspectives on the place of culture in contemporary society. The cultural associations present contributed to the diversity of viewpoints, emphasizing the importance of collaborative initiatives in promoting cultural richness.
The usefulness of culture was at the heart of the debates, with speakers highlighting its essential role in building national identity, preserving heritage, and strengthening social ties. In addition, the economic impact of the cultural industry was highlighted, demonstrating how it can significantly contribute to a country's economic growth.
This gathering went beyond mere discussion and also opened the way for new collaborations and partnerships. Participants expressed their commitment to working together to strengthen the cultural industry in the region and explore innovative ways to promote culture.
