Category: Culture

Untitled Project – 2024-03-20T095856.863

Workshop on Training and Cultural Ramadan Evenings: Boosting Digital Marketing in Berkane


During a series of Ramadan activities, the Majal Berkane Complex for Innovation and Territorial Intelligence hosted a special training workshop and cultural evening on the evening of March 19 at 9:00 PM. The event was supervised by the SOBOL NumÃĐriques Association and featured participation from specialized instructors.

The event focused on the theme of Digital Marketing and saw strong engagement from young people and enthusiasts in the Berkane Province, as well as influential figures in the field. The workshop provided an opportunity for the exchange of ideas and experiences, raising awareness about digital marketing by showcasing successful models and analyzing lessons learned. Participants were encouraged to apply new strategies and techniques in their respective projects, enhancing their experience and strengthening their skills in this vital domain.

Following fruitful and effective discussions, the event concluded with the presentation of certificates of recognition from the SOBOL NumÃĐriques Association to the instructor, along with a certificate of recognition to the Majal Berkane Complex. This recognition acknowledged their hospitality and support for the workshop’s events and participants.

This event was more than just a training workshop; it served as a gathering of minds and ideas—a platform for sharing experiences and building robust professional networks. Its aim was to support and enhance the capabilities of young individuals in the field of digital marketing, thereby contributing to the development of the local community and bolstering employment and entrepreneurial opportunities in the Berkane Province

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Untitled Project (19)

Celebration of the Amazigh New Year Organized by the Ghazal Association for Development

On this historic occasion marked by the very first celebration of the Amazigh New Year by Moroccans, in response to the solemn invitation of His Majesty, may God glorify him, announcing the official recognition of the Amazigh New Year as a national day dedicated to celebrating Amazigh identity, the Ghazal Association for Development, in collaboration with the Regional Youth Directorate in Berkane, organized an unforgettable evening at the Women's Training Center on Thursday, January 18, 2024.

This memorable evening was not simply limited to joyful festivities; it also opened a window to the immeasurable richness of Amazigh heritage. The event began with a captivating introductory presentation, where overflowing enthusiasm detailed the Amazigh customs and traditions that have shaped this ancient and rich culture.     

The celebration of the Amazigh New Year was fully embodied to the enchanting rhythm of Amazigh music, thus creating a vibrant and festive atmosphere. Participants were captivated by various artistic performances, revealing the diversity and creativity of Amazigh heritage. The beneficiaries of the Women's Training Center played a central role in these representations, expressing with emotion their joy in discovering and celebrating the intangible Amazigh heritage.

The enthusiastic approval of the participants was a living testimony to the success of the evening. This celebration of the Amazigh New Year not only strengthened community ties but also further raised awareness of the cultural richness of Amazigh identity. Beyond a simple commemoration, this event embodied a true moment of sharing and collective pride for all participants.         

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Untitled Project – 2023-12-21T112446.202

Berkane in the Spotlight: Soon, the New Theater, an Elegant Fusion of Tradition and Modernity

Berkane, a city steeped in history and culture, is preparing to welcome a new iconic building that delicately combines local specificities with international sustainability standards. This marks a significant step in the city and region’s cultural enrichment. Indeed, the new theater, currently under construction and nearing completion, embodies a successful fusion between Berkane’s traditional architecture and contemporary imperatives regarding sustainable development. 

At the heart of this innovative project, the architecture has been thoughtfully designed to reflect the rich cultural and historical specificities of the region. The designers drew inspiration from the local architectural heritage, incorporating distinctive elements such as traditional geometric patterns, elegant arches, and warm hues that characterize Berkane’s visual identity. This approach will allow the theater to seamlessly integrate into the urban landscape while celebrating the city’s cultural heritage. 

However, the project goes beyond mere tradition preservation. The architects have also integrated international sustainability standards, addressing contemporary environmental concerns. The theater has been conceived from an eco-responsible perspective, incorporating green technologies and durable materials.  

Berkane’s theater thus stands as an inspiring example of synergy between tradition and modernity, bridging the local and the global. By adopting an inclusive approach, the designers have successfully created a cultural space that transcends temporal and geographical boundaries. 

The imminent completion of this project has sparked enthusiasm within the local community, offering a premier cultural infrastructure that will contribute to the artistic flourishing of the territory. Berkane’s new theater promises to be a meeting place for all generations, where the past and present converge to shape a sustainable cultural future 

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