The Majal Berkane Complex for Innovation and Territorial Intelligence hosted a seminar organized by the Chamber of Commerce, Industry, and Services of the Oriental region on Friday, March 29. The seminar focused on the ‘Fundamentals of Digital Marketing and Its Importance
The purpose of this event was to enlighten merchants, small businesses, and project leaders about the intricacies of digital marketing. Under the guidance of Ms. Latifa Ambarki, an advisor at Dar Al Moukawil in Berkane, the seminar covered crucial topics such as digital marketing, target audiences, marketing channels, communication tools, and pitfalls to avoid
M. Mr. Ibrahim Fachat, representing the Chamber of Commerce, Industry, and Services of the Oriental region, emphasized the significance of this event in the current context marked by technological revolution and global markets. He also highlighted the challenges faced by local merchants and entrepreneurs, emphasizing the role of digital marketing as a catalyst for economic activity.
During her presentation, Ms. Latifa Ambarki underscored the sustained efforts of the Chamber of Commerce, Industry, and Services of the Orient in supporting entrepreneurial development through workshops and information sessions. She explained key concepts of digital marketing and emphasized its crucial role in communicating with potential clients.
The question-and-answer session allowed participants to deepen their understanding and exchange ideas. The speakers expressed their gratitude to the event organizers and showed interest in future training opportunities offered by the Chamber.
This event reflects the commitment of the Chamber of Commerce, Industry, and Services of the Orient to support economic and entrepreneurial development in the region. By providing professionals with the necessary tools and knowledge to navigate the modern digital economy, it positions itself as a key player in this transformation
